Primary logo

Secondary logo palatte3 up LYC Secondary colours

Collateral rollout


LYC Awareness campaign for New Zealand Aids foundation. Bus back

All Roads Lead South billboard for LYC

Going down? billboard for LYC

Eating out? billboard for LYC


LYC awareness campaign bus shelter ads

LYC Branding

  • Branding

Client: New Zealand Aids Foundation
Agency: Interbrand, NZ

This is a New Zealand Aids Foundation awareness campaign that was developed as CTA that sought to reduce HIV infections within New Zealand through promotion of condom usage by gay and bisexual men. The LYC(Love Your Condom) brand was developed and rolled out in various forms and channels(print, digital and OOH).